YUDU is owned by NZME, publisher of the New Zealand Herald. Survey run by Independent Global Research Company Kantar TNS. Dragonfly Data Science provided statistical modelling support and advice. Wee People font provided under Creative Commons license by ProPublica Modelling was performed using RStanArm. The model included Job Type, Education, Years of experience, Industry, and Gender; with an interaction between industry and gender and a random effect for industry.